Magnetize-It! Magnetic Paint & Primer (Water Based) - High Standard Yield 32oz, MIHYD-1547

This product paint spread like pudding covered the wall evenly without requiring an additional painted layer. I used two coats for this project When we applied magnets on the wall you could hear the "pop" as they attached to the newly painted surface. The dry erase markers with magnets in the tops are less sensitive and need to be placed gently but the flat magnets can be thrown at the wall and stick. Paint on the floor and on my hands were easy to clean up and wash off afterwards. I had tried the magnetic primer from a local home improvement store a few years back. Technically it worked, but the magnet application was not consistent, there was a very strong odor when applied and it was oil based. It was also more challenging to clean up afterwards.

This was the second can I bought. The first can was new never opened and the paint was great. I needed a second can because they recommend 3 coats so I purchased it. This can came USED with dried paint on the outside and can was 1/4 empty. I used what I could because I had a deadline I had to meet but I didn’t have enough to finish the job properly because I didn’t have a full can. I’m disappointed. The product did work but I felt like I got SHAFTED!

Works just as advertised! The only issue I had was stirring it because it likes to magnetize to itself, but that’s unavoidable. Loved it for my DIY project! And it still works well with a top coat of paint on it. Didn’t seem to change the color even though it was dark underneath.

This is an amazing product, but I only gave it 4 stars because you don’t get as much for your money as I would like! We put 3 coats onto my home office chalk board (aprox. 4’ x 4’) in order to turn it into a magnetic chalkboard. The Magnetize paint/primer went on easily and we had no problems applying 3 coats on one sunny and warm day. On a subsequent day we covered it with 2 layers of chalk board paint. The chalkboard looks great! All areas of my chalkboard are magnetic - even coverage without any voids! Unfortunately though, only thick magnets reliably work on the chalkboard. Consequently, I had to replace the thinner magnets on my instructional materials with thicker magnets. Given the cost of this product, I had hoped that 3 good coats would’ve been sufficient. If you want your surface to work reliably for all magnets then you should plan to put 5-6 coats of this product on the surface! Depending on your surface though, this could be quite expensive.

Easy to apply. I used a small foam roller as recommended. Very limited as to what magnets will work with this product though. I followed the directions to a T, & with or without one coat of paint color over it, only certain magnets will hold. The ones that are flat & playable (like an advertisement, or football schedule) are the only ones that won't fall off at all. The ones with small cylinder shaped magnets (see photo), glued to the back do not work at all, & the in-between ones hold a little but fall easily & are not strong enough to hold pictures under the magnets. And note to self, if you spill & get on yourself or areas you did not intend for it to be, it's incredibly difficult to clean off. Like trying to clean up gooey tar. It took Ajax, clorox wipes, a scrub brush (forever ruined), & dishsoap to get it off everything.

First, you should know that I am very experienced using paint - much more than the casual painter. The product arrived with the can about 3/4 inches from being full. Thus, as you can expect there was a lot of dried paint on the inside of the lid and the top 3/4 inches of the can. This made mixing difficult without getting dried lumps in the paint. The directions say to shake up to 30 seconds or stir well. That is a gross underestimate of the mixing required. I easily spent 30 minutes shaking and stirring to get the heavy gunk in the bottom of the can mixed. Even after that, small lumps appeared in the paint. To be fair, I would expect heavy material in the can - that's the magnetic material. As far as application difficulty, this is probably the most difficult to use paint I've ever used, and I painted with almost every type of paint on a very wide variety of surfaces. I tried both a roller and a brush and the roller left a very rough finish. The brush did a better job, but it was extremely difficult to get a somewhat smooth finish. The paint has no natural leveling capability so you must brush it very carefully to smooth it out and even after that, brush strokes will be evident. The container makes no claim as to how much area it will cover. For coverage it simply says to apply to a smooth surface. It also states to use 3 - 6 coats to get the best magnetic strength. I followed that carefully and applied 6 coats. The resulting magnetic strength was not enough to hold all the magnets we had on the refrigerator. Probably about 10% of the magnets which worked well on the refrigerator would not hold on the painted surface. For a reference I painted a 2-foot by 4-foot area and used the entire can to do that. The resulting finish is a very dull/flat finish that is black in color and rough surfaced. I finished the application with two very thin coats of enamel colored paint. The extra finish paint did not seem to detract from the magnetic capability. In fact, the enamel paint may have actually made a surface that magnets stick to better. In summary, Don't expect a strong magnetic surface. Don't expect the paint will be easy to mix. Don't expect the application to be easy. Don't expect the resulting surface to be smooth. Don't expect to get by with only 1-2 coats. With multiple coats, don't expect to finish is just a few hours. In the end, I made this work. I replaced some of the magnets on the back of the items I removed from the fridge and got them to hold. My wife is satisfied with the new surface.

I’ve painted a lot. This isn’t easy to work with at all. Not a beginner project. Extremely thick and gloopy. Maybe with a professional paint mixer you could get rid of the clumps but shaking and stirring doesn’t work. And by the time you’re partway through the can, you need to remix all over again. Maybe from a paint store it would be different. Maybe the 4 cans I bought each at on Amazon warehouse shelves too long and that’s why it was so clumpy (I assume it’s the metal particles that stuck together)? Prep your areas REALLY well. It sprays and splats off a roller. Very little coverage per can (it’s VERY thick) and I needed 5 coats to get any magnetic effect. After the first coat I was committed but I was close to giving up. It was good there weren’t children around while I was painting — my language was more colourful than usual :-(