What is the difference between neutral brown and brunette?

The brunette has more of a reddish brown base. If you are truly brunette, you want that. My natural color is closer to black so I buy the neutral because it’s darker and not quite as “warm” of a brown.

My hair was blonde, but is now white/grey, I'm fair skinned, should I still go for blonde or get neutral brown ?

My hair color and skin tone are the same as yours. I tried the blonde first and the color was not a good match. I use neutral brown and it looks great. Don’t apply the brow gel too heavily or it could look too dark.

I use my natural color to cover the gray!

What color for blondes?

We would recommend the Taupe shade for blondes.

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✨ Elevate your brow game — because your face deserves the wow factor!

ALL DAY BROW LOCK - Keeps every hair perfectly in place from morning meetings to after-hours events.
HYBRID POWER FORMULA - Unique wax-gel blend with Kaolin Clay and fibers for texture and hold.
BUILDABLE VOLUME BOOST - Layer up for naturally fuller, wow-worthy brows without clumps.
VERSATILE BROW STYLING - Use solo for a fresh look or as a topcoat to amplify your pencil or powder.
ETHICAL BEAUTY STATEMENT - 100% vegan and cruelty-free, because your glow should be guilt-free.

e.l.f. Wow Brow Gel is a buildable wax-gel hybrid enriched with Kaolin Clay and hair-like fibers that volumize and lock brows in place. Suitable for use alone or over brow pencils/powders, it delivers natural, fuller-looking brows with long-lasting hold. Proudly vegan and cruelty-free, it’s the perfect ethical choice for professional millennials seeking polished, versatile beauty.