Can I use this immediately after bleaching?

To keep blonde always looking salon fresh, it’s best to introduce Violet Crush Purple Shampoo from the first wash after a salon color application. We hope this helps!

Is this really cruelty free? I thought they did animal testing in China in order to sell there?

We are often asked if John Frieda products are cruelty-free. In our never-ending quest to get our transformative formulas just right, we test our formulas rigorously, but we absolutely do not test on animals. We follow the conventions of the EU and other governmental bans on animal testing for cosmetics. To sum up, John Frieda allows its materials to be tested on animals when required by law. Therefore, we would NOT consider John Frieda to be a cruelty-free brand.

Does this have any blue pigment?

Not really sure what you mean. It is a deep purple color

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💁‍♀️ Unleash Your Inner Blonde Bombshell!

KNOCK OUT BRASS - Eliminate unwanted yellow tones for a cooler blonde.
OPTIMAL PAIRING - Best results when used with Violet Crush Conditioner.
SALON FRESH FINISH - Achieve that just-left-the-salon look every day.
CRUSHED VIOLET POWER - Infused with crushed violet pigments for instant brightness.
REVITALIZING CLEANSE - Cleanses while leaving hair feeling fresh and vibrant.

John Frieda's Violet Crush Purple Shampoo is a specialized formula designed to neutralize brassy yellow tones in blonde hair. Infused with crushed violet pigments, this shampoo enhances color vibrancy and leaves hair feeling revitalized and salon-fresh. For optimal results, pair it with the Violet Crush Purple Conditioner.