Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition Fourth Edition

After seeing a link to this book in a New York Times advertisement, I decided to purchase it right away from Amazon. There are so many excellent aspects to the book, it is difficult to know where to begin an analysis of it. The design of the book makes it simple to comprehend the point being made while at the same time, one is not fooled by the ease in which the material is presented because, as we delve into the book, we begin to understand the gravity of the information presented, the importance of every graphic and every recommendation.This Fourth Edition contains not only updates on the previous 3 editions (proof this book must being doing something right, eh? four editions?), it also has some wonderful case studies of modern companies' transition into the digital marketing arena.As an artist, I purchased the book to increase my knowledge of how a market works, how to influence buyer behavior and the perception of those who view my artwork. Once the value of the information contained in the book became even more obvious, the book became an excellent resource for a few of my independent sales and marketing consultant friends who claim it to be invaluable.High quality printing and binding, heavy construction in text book fashion ensures the book can be passed around and truly studied for years.Slick presentation. Points of information rapidly accessed and understood by any reader. I suspect high school students in graphic design classes or art classes could utilize this book. It's not just for marketing professionals.Well worth the low cost and if I owned a company of any sort (really, who doesn't need a positive image, a good brand identity?) -- I'd purchase copies for all of my employees, not just the marketing division.

Very happy with the purchase, a note from the seller was a nice little touch. I'll be sure to check their stock next time I need a second-hand book.

This book is mostly about how brand identities were designed. It's not so much a "branding for dummies" style how-to book, which I expected it to be since it's supposed to be an essential guide. That said, it turned out to be just what I needed for my particular project, which involved learning about corporate branding identities and how/why they made certain choices.There are a lot of case studies of (some well known) corporations in this book, as well as overviews of brand identity elements (such as color). This book can help you understand what a brand identity involves (not just a logo, as many believe!), but it will by no means "teach" you how to design a brand identity.The book itself is beautiful. It's oversized, very colorful, and is made with nice paper. I leave it out on my desk and it grabs the attention of many!

I have a bachelor's degree in Design and Visual Communication, but for two and a half years I didn't do any work related to it, so when I got the opportunity to work for a photographer and redesign his brand I was a little rusted, this book served me well to remember some of the basics and drive me in the right direction, because we know that the industry changes by the day and as Designers we need to be up to date and know what are the trends.It's an easy read for those who are starting and I think it's a material that should be in every Design school.

Had a chance to listen to Alina speak at the Philly Art Directors Club, and finally got a copy of her book. I wish I had enough time to just sit down and read. But it's broken up nicely so that you can read some, chill, go back and read some more...like that. Full of good, clear writing.

Basic branding book with great examples and quotes from relevant businesses and leaders. Fun layout of page content. Really great re-fresher on branding practices and recommendations. Great read for someone with a background in marketing, design, advertising or similar field. I would highly recommend and suggest readers re-visit this book frequently.

An excellent book. And I can say that I am perhaps the person in Brazil to purchase more books Design, arts ...Send in news ever! Still very little buy via Amazon. There are people who offer me books directly to my office.But I want to increase purchases via Amazon is always an optimal experience.Tksjoao bento

This book is incredibly comprehensive and visually engaging. I think it's a "must" for both students and professionals. An incredible tool for the aspiring brand professional, small business or really any person or entity working to create a plan around branding and logo identity.