100% PURE Water Foundation Full Coverage Hydrating Makeup, Light Dewy Finish, Moisturizing Concealer for Normal to Dry Skin, Fruit Pigment Color Warm 6.0 w/Peachy Undertones for Tan Skin - 1 Fl Oz

This is my first time at an organic foundation. I’ve used MAC and MaryKay before. This is the best foundation I’ve ever used! It has a dewy look but not oily- which conceals fine lines. It makes your skin feel moist but it’s not slippery. With natural pigments it seems harder to find exact shade while choosing- and supply is limited. I started with neutral 3.0 which was a tad dark for winter - so then I ordered cool 2.0. All colors seem to adjust to your skin. I could use either color alone but I mix then for best look. It lets your natural skin shine through while giving very good coverage. My skin even seems better after use. Love it!

This product is healthy for your skin, does not dry out. Looks like I am wearing nothing at all but better! Smooths out, nice coverage and the shade has a bit of peach in it, finally a brand that understands that most skin types have this color naturally. many brands lean towards yellow or pink, only. This gives me my coverage without flattening my glow (which is what yellow tones do when mixed with peach toned skin - removes red looks pale/tired). The bottle/pump is a hot mess though, completely falling apart after 4 uses. I will still keep it and buy again, that is how good the product is.

Why did you pick this product vs others?: natural ingredients Skin care: not toxic for my skin, and great ingredients Lightweight: doesn't look cakey Coverage: medium coverage, covers some spots and not cakey Skin tone: I didn't like it, it's supposed to be a warm tone but it looks more neutral or cool Smoothness: great Blendability: great

I have tried literally every foundation on the market..Haus Labs, IT CC foundation, Estee Lauder, Kosas...all have either dried out my skin or I had a reaction due to ingredients. This foundation is perfection! Coverage, hydrating and does not irritate! Please keep up the wonderful formulation for those who love clean, and hydrating ingredients! 10 out of 5 stars ;) !

The product is great: the color, the consistency and the coverage! I have sensitivities and allergies to many of the ingredients in regular cosmetics. This one works perfectly, as well as other products in this line. It is as described, and the colors illustrated are very accurate. Thanks! The only difficulty I have experienced is that the dispensing small cap comes off easily when removing the outer big cap, or gets pulled out and gets stocked in the outer cap. I have had to figure out a way to solve this, by recapping the bottle inserting the big cap together on the bottle.

Formula has changed and now uses minerals for the color and cheap filler ingredients like coconut oil. Returned and I’m completely done with this company after using their products for nearly 20 years.

Love the ingredients. BUT it has a matte, not dewy finish. I also found it was not creamy enough and settled in my fine lines more than other foundations.

I was concerned with the shade, as it’s lighter than I was planning to order. But the next one up was reportedly very pink and I didn’t want that either. This one is perfect for my lighter tones. I have fairer skin, but not pale. My natural hair color is dark blonde. This foundation has also helped a lot with the small pimples my other store bought foundation seemed to be making worse. It’s been a little over a week, and the pimples have faded a lot. It stays on all day for me and I have no complaints. I will definitely order again.