Lyra is a complete women wear brand manufactured by the Ewell Fashions Pvt, ltd, a Lux group company. Launched in the year 2012 christened then as Lux Lyra, the brand was the first legging brand in the country. In a very short span of time Lyra has successfully established its foothold in the mid to premium segment with market share of 38%. Lyra today enjoys very high level of consumer awareness and consumer loyalty. The brand is now exploring possibilities in loungewear, leisurewear, lingerie and similar product category with the same brand name.
