NaturiginPermanent Hair Color, 2.0 Black, Ammonia Free, 100% Gray Coverage, Nourishing Natural Formula, For All Hair Types, Long-Lasting, Vegan & Cruelty-Free, 1 Pack

I really liked this hair color. I used Naturigin Permanent Hair Color, 3.0 Dark Brown. It covers gray hairs well and it doesn’t smell bad. It was also very easy to use. I also liked that it came with everything you need in the box. The shampoo packet it comes with left my hair feeling soft and looking shiny. It makes me feel better to use something less toxic on my head.

The color is excellent. It covered my grays. It is a very light blonde color, exactly as pictured on the box. My hair color prior to using this was a light blonde…but it is definitely now a shade lighter.

This hair dye was awful. I bought the red and my hair doesn't even have the slightest tint of red in it. I was a ginger but with age my hair had turned into a brown color. The previous red hair dye from different brand I was using was discontinued so I thought I would try this. No red to the color at all. The color treatment conditioner did not condition my hair at all. Now it is brown and frayed and I hate it. Will never buy this brand again.

It's a great product. I have been using for years now. I did my research and was looking for a product with less chemicals. It doesn't irritate the scalp and I'm sensitive and it covers up the white hair really well.

Love this & love the smell. The only thing bad is that I have to do my hair every 3-4 weeks because it washes out and I only wash my hair 3 x week due to such dry coarse hair. It's very good quality and makes my hair soft after application. I will still continue to buy but if you worry about a budget and having to buy this frequently, it may not be a good purchase.

I'm a basket-case health nut regarding food (I eat only organics) and also household stuff. However, my beauty products have always been a toxic chemical dump; I don't use many, but it's hard to get good performance out of some organic products, and vanity takes over. So, I have exposed myself to years of drugstore-bought hair color, with the smell, discomfort, and carcinogens galore. Which was always horrible for my lupus and psoriasis conditions, and has finally become intolerable. I had it colored at a salon, but their product felt and looked the same, just cost more.Sooo, yes, this still has some chemicals, since it IS permanent hair color! However, it's what it does NOT have that makes it a better choice. Because of that, it truly does not burn or itch my sensitive scalp (I was shocked at the huge difference). It also barely smells, and there were none of the sharp and lingering fumes or any nasal assault like I'm used to. It was easy to apply using the included plastic bottle, and similar in consistency to the brand I've used for years. I was coloring after a long period off, so I processed for 30 minutes - I have stubborn grays and too many of them.Okay, so why just four stars? The same reason with so many hair dyes, BAD color charts! This was called "cocoa" brown, but I'd have named it "dark chocolate" ! I'm attaching a photo.The pictures on the box are lighter, of course. Next time (and I will buy it again!), I'll go lighter for sure. I'm not going to freak out about it; I need a cut next week so can have it highlighted. Or I might "soap cap" tomorrow with Nexxus Therape shampoo, which I've done with mild success before.Also, before I bought this, I read a review about hair feeling coarse/like straw after, but I only noticed that when rinsing the color-guard conditioner out. I used too much - a little goes a long way! That tiny foil packet is meant for more than one use, oops. Anyway, after blow drying on medium heat I had soft hair, with unbelievable SHINE, which my other color never produced. So, my only negative is color reliability, and I've had that problem when trying to switch brands before. Just order one shade lighter than you think you need FOR SURE!YES, I WILL BE BUYING THIS AGAIN

I’ve been looking for a cleaner hair dye option, and stumbled upon this brand and really loved it. It was so nice that you can submit a photo and they can help you color match. I use it specifically for one spot where I have gray hair and the coverage was excellent. I will definitely be using it in the future.

I've been using this brand for years. Now I feel my hair turns thinner. And the color doesn't come out as much as before. So I made decision to stop using this. Bye.