VIRTUESmooth Sulfate Free Shampoo for Frizz Control for Curly Hair, Safe for All Hair Types, Color Safe

Great shampoo. Only need to use a little bit. Really reduces the frizz. I just received my 2nd bottle. It's worth the price

I have used this shampoo and conditioner many times. I like all of the different styles. My hair feels really clean and soft. I usually wait to buy it when there’s a good deal b/c it’s pricey.

My mom did keratin treatment for her hair to stay straight, and the salon literally burned it. Her hair is usually smooth and wavy and she only have frizzy hair that’s why she did the treatment. I bought her the shampoo and conditioner together and her hair became very good, she did cut it few times but after that she said she doesn’t have the problem of having frizzy hair anymore so for the price it’s worth it as it will save her getting treatments at the saloon. It does moisturize the hair and it’s very effective for frizzy hair. The scent is nice and not strong so it’s very good for people who don’t like a strong scent.

I bought this shampoo for my daughter’s curly hair!! She absolutely loves it and said that no other Shampoo makes her hair feel that soft after washing it. Even before she puts the conditioner in her hair is soft and it lather perfectly.

I was curious as to what this was and heard many positive things from a friend, so I figured I give it a shot. The first use left my hair soft and shiny, with a little bit of a nice fragrance. After 3-4 washes, my hair feels smooth and not dry at all! Although, my hair had become more frizzy and more tangled for some reason, so I remedy that by adding in Moroccan oil or kukui oil after my shower. It’s a bit expensive and you do have to squeeze the bottle hard to get a good amount on your hands, but still does the job right!

This shampoo does exactly what it should do as marketed!Effectiveness:100% acurateTexture:Gray hair calmed frizzy

I have been using this line from Virtue for a little over a year now along with also getting keratin treatments twice a year and it has helped my frizz, breakage and new hair growth so much!! I have thick curly/wavy long hair and I live in a very humid southern state near the water so my hair needs all the keratin and frizz/smoothing control I can get haha! This line helps with that so much, I have seen so much less breakage and damage to my hair as well as new hair growth because it is strengthening my hair too!These big bottles last me 6 months in between treatments (I wash my hair 3 times a week) so I think that higher price point is great for how much you get and how long it lasts me.

I bought this very expensive bottle of shampoo in February of this year and at first it was awesome on my hair. I was using it carefully, and by July, when I had used about half of the bottle, it started to smell like rotten fish but there was no visible mold inside. Also, my scalp started to feel SUPER itchy.After doing some research, I found out that could happen since they don't use any preservatives. I emailed the company to see if I could get a replacement of the product (it was VERY expensive for shampoo) and they wouldn't, they just offered a discount coupon for future orders. I won't be ordering anymore knowing that it could happen again. I'm very disappointed.