L'Oreal Excellence HiColor Red 1.2 oz

I had been using the boxed hair dye kits & wasn't happy with the results (the color of the red wasnt intense enough). After doing some research, I stumbled across the L'Oréal HiColor HiLights & took a chance. Being used to the box kits where you have a bottle, I wasn't use to mixing in a bowl & applying with a silicone brush (& having to buy the developer separately). I'm glad i found this! The red is great & seems to be lasting considerably well. I would recommend only washing your hair once or twice a week though, & using colder water. It's been two weeks now since my dye day, & ive washed my hair about 4 times. The color is slightly fading, but this isn't necessarily a bad thing, as it looks more natural. Don't get me wrong, I love the bright look too after a freshly dyed job. I used the 30 developer creme. I would also recommend starting at your ends, otherwise your roots will be too bright. I started at the ends, & am happy with the results. in the past, with other hair colors I would always start at the roots & they would be much more intensely colored versus the rest of my hair. I was also concerned that this would damage my long hair & make it dry & brittle, due to the intense color. This has been the least damaging diy dye I've ever used! I'll have to eventually try the other colors too!

This product is absolutely amazing! The last time my hair was dyed was ~8 years ago and it was done by at a hair salon. Quarantining in boring so I decided to dye my own hair. I have Asian black hair so I was worried that my hair wouldn't change to red at all. I have shoulder length hair and bought 3 hicolor Red boxes and used ~8 oz of 30 volume developer. I followed the dye and developer proportions on the box and put it in my hair for a little more than an hour. It does smell horrible though and burns your eyes and nose a bit so make sure that you have good air flow and ventilation where ever you dye your hair. Only a little bit of nail polish remover easily got rid of the dye stains in my bathroom. And the dye washed off my skin (I forgot to put on vasaline so I was very red afterwards) very easily with only body soap. After about a month of washes with color safe shampoo and conditioner, the color is still just as vibrant. When my hair is dry, there no color bleeding on my clothes or pillow so I can definitely say that the color stays in my hair. I attached a picture in my review that was taken after dying and washing my hair and letting my hair airdry so my hair in the pic is still damp and uncombed. When my hair was completely dry, it was a shade brighter but I don't have a picture.

One of the best dyes/ very vibrant

I love this hair color. I have very dark, kinky-curly hair, but I've colored my own hair at least 30 times, so I have more experience and knowledge than the average consumer when it comes to choosing the right products for my hair and taking care of it. Normally before coloring my hair red, it's already some shade of blonde, which definitely adds an extra oomf to the color (since this product is meant for dark hair) - but, normally my roots are in a good few inches, and the color takes to it perfectly. I use it with 30vol developer, and I get such a bright, bright color. Like all reds, it washes out faster than any other hair color, and that's no blame for the company; it's just how red pigment is. I always recommend this brand to people, and now my sister uses the magenta for her hair (she's a blonde, so we use 10vol developer for her, and it's so pretty). This color has NEVER disappointed me - it's always bright, shiny, my hair doesn't get dried out, and the color sticks around longer than boxes from drug stores. My only complaint is that I have to buy two tubes to do my hair (thick, just over shoulder length) then again, this product is only meant to use as high lights - I use it for my whole head. I really wish they made a bigger tube of it!

Absolutely love it used for 5 years

Superb

One of my favorite colors. Saves me from having to bleach than dye... I can colour my medium coloured hair in one step with 30 volume. Colour lasts a lo g time. I refresh the ends with arctic fox or pravana vivids or any other semi permanent so I only use this on my regrowth.

Llevo usando este tinte durante años y no lo cambio por nada en el mundo! Tengo el pelo castaño oscuro, y mezclándolo con un developer de 30 volúmenes lo deja rojo brillante y muy llamativo, me llaman la sitenita! No daña el pelo, lo deja suave y muy brillante

Super produit que j'utilise pour refaire mes racines, ayant les cheveux rouges et étant brune cela m'évite de devoir refaire une décoloration à chaque fois que mes racines repoussent. Belle couleur bien rouge, j'ai les cheveux rouge depuis plus de dix ans et je n'ai pas refait une seule décoloration depuis que j'utilise cette gamme de coloration qui pigmente très bien et éclaircit le cheveux en même temps qu'elle le teint. Petite système D que j'ai trouvé à force de tester des centaines de colorations, j'économise beaucoup de temps et d'argent, une couleur tous les 2/3mois pour les racines avec ce produit et de la crème oxydante (même avec de la 20Vol ça décolore nickel) et sinon je refais la couleur sur les longueur tous les mois et demi avec des couleurs/soins comme le MULATO, la riche direction, special effect dilués avec de l'après shampoing c'est tip top et vos cheveux seront beaucoup poins abimés que si vous faisiez des couleurs traditionnelles à l’ammoniaque ou des décolos tous les deux mois.

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